GDENA PartnershipField expertise
Two sectors where I work first as a practitioner: I founded and run my own companies in both.
Two sectors where I work first as a practitioner: I founded and run my own companies in both.
For project founders, tour operators, guesthouses and business support programmes in southern Tunisia.
From prototype to a product that sells, on the ground.
Think of the visitor journey as an experience, from booking to the story they tell back home.
Set the price, calculate the margin, choose sales channels and referral partners.
Put the product in front of real customers, measure, adjust before scaling up.
Weave the tangible and intangible heritage of the South into the experience, with local players.
For support programmes: an expert on site, alongside the founders.
Booking site, management console, app: simple tools suited to a small business.
Two tourism companies founded and run in Djerba.
GPS audio guide to Djerba, launched and sold within five months. 60 places and 60 partner deals mapped. Winner in the first cohort of the Tunisia Tourism Lab.
Bike hire and guided tours to the hinterland and little-known heritage. Seven tours on the market.
For licensed currency exchange offices and their teams, from opening to day-to-day operations.
Regulatory rigour and quality service, at the same counter.
Training on current rules: residents and non-residents, travel allowance, limits, supporting and issued documents.
Customer due diligence, red flags, suspicious transaction reporting, and risks for the business and its staff.
Clear decision trees for each transaction, usable at the counter in seconds.
Welcome, listening, rephrasing and explaining the rules, so customers leave reassured.
Organisation, internal procedures, treasury and reporting, drawn from first-hand experience.
Regular checkpoints to make sure procedures are applied over time.
Gdena Exchange, a currency exchange office licensed by the Central Bank of Tunisia, built from scratch in Djerba in 2023.
exchange transactions or more processed.
in value, under Central Bank supervision.
Currency exchange competence certificate, Academy of Banking and Finance.
A team that runs on its own, trained with the modules I offer.
By the day or at a fixed fee, depending on your needs.
An outside view of your product or office, and an action plan.
On your premises, for your teams, on your real cases.
Support for project founders, one-to-one or within a programme.
Regular, long-term follow-up.
A free first conversation to understand your goals, with no commitment.