Founder and principal consultant, GDENA Partnership
Twenty years running operations across five countries. Today, I bring those standards to businesses in southern Tunisia.

Twenty years running operations in a global group, then companies built with my own hands.
From supervising a floor to directing multi-programme production: resource planning, operational performance, service quality.
General management of a 550-person site, including 82 middle managers and 7 senior managers. AFNOR NF Service / ISO 18295 certification, customer satisfaction above 85%.
Multi-site programmes for major clients in banking, insurance, telecoms and retail, in Tunisia, Morocco, France, Lebanon and Madagascar. A portfolio grown from €0.8M to €9.4M in five years, programmes turned around to the top of client rankings, over 300 jobs created in Madagascar.
A currency exchange office licensed by the Central Bank of Tunisia, built from scratch: over 20,000 exchange transactions and over TND 21M in value, where every transaction is traced, checked and reported.
A consultancy born of this dual experience. Reference: MES Distribution, Tunisia's leading solar PV company, supported for six months.
Guided bike tours from the Taguermess lighthouse to the hinterland, the menzels, the ancient site of Meninx and local craftspeople. Seven tours on the market.
The GPS audio guide to Djerba. Winner in the first cohort of the Tunisia Tourism Lab, taken from idea to a published, paying app within five months.
What lets me talk to a CEO, a field team and a funder alike.
Leading large teams, hitting KPIs, improving service quality and controlling costs.
Designing an experience, selling it to real customers and refining it in the field, every day.
The compliance, traceability and fiduciary rigour that banks and international funders demand.
Train, delegate, oversee.
I don't aim to make a business dependent on me. I train teams, hand them responsibility, then keep a role of oversight and improvement.
That's how my own companies run: my currency exchange office runs day to day with its team. A successful assignment is an organisation that holds without me.
A free first conversation to understand your goals, with no commitment.