Hassène Ben Brahim

Founder and principal consultant, GDENA Partnership

Twenty years running operations across five countries. Today, I bring those standards to businesses in southern Tunisia.

White arcades and domes of a traditional building in Djerba

My background

Twenty years running operations in a global group, then companies built with my own hands.

2002 – 2007

Floor manager, then production director

Teleperformance, Tunis

From supervising a floor to directing multi-programme production: resource planning, operational performance, service quality.

2008 – 2011

Site director

Teleperformance, Tunis

General management of a 550-person site, including 82 middle managers and 7 senior managers. AFNOR NF Service / ISO 18295 certification, customer satisfaction above 85%.

2011 – 2022

Strategic account director

Teleperformance, French-speaking market

Multi-site programmes for major clients in banking, insurance, telecoms and retail, in Tunisia, Morocco, France, Lebanon and Madagascar. A portfolio grown from €0.8M to €9.4M in five years, programmes turned around to the top of client rankings, over 300 jobs created in Madagascar.

2023

Gdena Exchange

Founder, manager and compliance officer, Djerba

A currency exchange office licensed by the Central Bank of Tunisia, built from scratch: over 20,000 exchange transactions and over TND 21M in value, where every transaction is traced, checked and reported.

2024

GDENA Partnership

Founder and principal consultant, Djerba

A consultancy born of this dual experience. Reference: MES Distribution, Tunisia's leading solar PV company, supported for six months.

2025

Nadhoor Bikes

Co-founder, Djerba

Guided bike tours from the Taguermess lighthouse to the hinterland, the menzels, the ancient site of Meninx and local craftspeople. Seven tours on the market.

2026

Tinfas

Founder, Djerba

The GPS audio guide to Djerba. Winner in the first cohort of the Tunisia Tourism Lab, taken from idea to a published, paying app within five months.

Three professional languages

What lets me talk to a CEO, a field team and a funder alike.

Operations

Leading large teams, hitting KPIs, improving service quality and controlling costs.

Tourism on the ground

Designing an experience, selling it to real customers and refining it in the field, every day.

Control and reporting

The compliance, traceability and fiduciary rigour that banks and international funders demand.

How I work

Train, delegate, oversee.

I don't aim to make a business dependent on me. I train teams, hand them responsibility, then keep a role of oversight and improvement.

That's how my own companies run: my currency exchange office runs day to day with its team. A successful assignment is an organisation that holds without me.

Education

Bachelor’s degree in pure mathematicsFaculty of Sciences of Bizerte, University of Carthage
Currency exchange competence certificateAcademy of Banking and Finance: regulations, accounting, tax, anti-money laundering
Teleperformance UniversityFinance for managers, workforce management, quality management

Languages and location

Arabic and FrenchNative language, and working language for twenty years
Based in DjerbaAvailable across southern Tunisia, physically present during assignments
A local networkOver 80 tourism and cultural partners in the region

Let's talk about your next step

A free first conversation to understand your goals, with no commitment.