Take your business and your projects to the next level.

I only advise on what I have done myself.

Sales organisation, customer relations, change management, tool roll-outs and corporate events, for businesses and projects in southern Tunisia.

Traditional blue door in a whitewashed wall, Djerba
20 yearsrunning operations in a global group
550employees led on a single site
€0.8M to €9.4Mportfolio revenue growth in five years
TND 21Min transactions processed under Central Bank supervision

Custom management solutions

A management tool that finally fits your business.

Pen and paper, Excel, outdated or overly complex software: I build the console your business needs, made to measure. Already in daily use at Nadhoor Bikes.

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Illustration — sample data

Four ways to support you

Short-term assignments, by the day or at a fixed fee, for SMEs, tourism projects and business support programmes.

Sales performance and customer relations

Audit, organisation and processes, management KPIs, team training and coaching, part-time management.

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Projects and transformation

Project management, change management, tool roll-outs: ERP, CRM, website, management console.

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Field expertise

Tourism and visitor experience for project founders and programmes. Compliance and customer relations for currency exchange offices.

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Corporate events

Team building and corporate trips, designed by GDENA and delivered with partner travel agencies.

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International standards, delivered in the South.

What sets GDENA apart.

I've led

Twenty years with a global leader in customer experience: a 550-person site, programmes in Tunisia, Morocco, France, Lebanon and Madagascar.

I've built

A currency exchange office licensed by the Central Bank of Tunisia, an audio guide launched and sold within five months, guided tours on the market. What I recommend, I have done first.

I'm on the ground

Based in Djerba, available across the South. Physically present throughout the assignment, not just on video calls.

MES Distribution

MES Distribution, Tunisia's leading solar PV company

A six-month assignment.

The need

Build a sales team able to turn enquiries into contracts.

What I did

Full audit, set-up of the Acquisition team (processes, call tracking, KPIs, CRM procedures), team training and coaching, project management of a new ERP roll-out.

The result

An operational Acquisition team with its own processes, tracking KPIs and a trained, autonomous staff, plus a new ERP in place.

They trusted us

MES DistributionChouf OptiqueBonna

Companies founded and run by Hassène Ben Brahim

Gdena ExchangeTinfasNadhoor Bikes

Train, delegate, oversee

An assignment ends when your teams can run on their own.

Diagnose

Observe the field, measure, listen to teams and customers.

Organise

Processes, roles, tools and KPIs suited to your size.

Train

Train and coach teams in real working conditions.

Hand over

Hand over, with checkpoints so the results last.

Let's talk about your next step

A free first conversation to understand your goals, with no commitment.

WhatsApp+216 98 55 99 59
Emailcontact@gdena.tn
AddressRoute du Phare, Midoun, Djerba