Sales performance and customer relations

Turn more enquiries into customers, and keep the ones you have. A clear organisation, reliable figures and teams trained on the job.

Does this sound familiar?

The situations that most often bring us in.

Enquiries come in, but too few turn into contracts.
Nobody really knows how many prospects were called back, or with what result.
Your teams learned on the job, and everyone sells their own way.
After the sale, customers no longer know who to turn to.
Everything still goes through the boss.
A new tool was bought, but nobody really uses it.

What I do

On the ground, with your teams, until the new organisation runs on its own.

Diagnose

Listening to teams and customers, observing calls and meetings, analysing the customer journey and existing figures.

Organise

Handling and follow-up processes, clear roles, contact tracking codes, procedures in your CRM.

Manage by the numbers

Simple, tracked KPIs: contacts handled per day, contact rate, conversion rate, list yield.

Train

Welcome, active listening, questioning, persuasion, objection handling, closing and customer follow-up.

Coach

Coaching in real situations, individual feedback, and hand-over to managers so they can take over.

Part-time management

A few days a month to run your sales or customer service team, without hiring a full-time director.

Four formats

By the day or at a fixed fee, depending on your needs.

Diagnostic

A few days

A quantified assessment and a prioritised action plan.

Assignment

Several weeks to a few months

Full implementation, from organisation to team autonomy.

Training

One to two days

On your premises, on your real cases, for your teams.

Part-time

A few days a month

Regular, long-term oversight.

MES Distribution

MES Distribution

Tunisia's leading solar PV company. A six-month assignment.

The need

Build a sales team able to turn enquiries into contracts.

What I did

Full audit, set-up of the Acquisition team (processes, call tracking, KPIs, CRM procedures), team training and coaching, project management of a new ERP roll-out.

The result

An operational Acquisition team with its own processes, tracking KPIs and a trained, autonomous staff, plus a new ERP in place.

Bonna

Bonna

Customer relations training for staff.

Chouf Optique

Chouf Optique

Customer relations training for staff.

Experience built at scale

Twenty years with a global leader in customer experience, before founding GDENA.

550

employees led on a single site, including 82 managers.

85 %

customer satisfaction or more in surveys, on the site I ran.

NF Service

AFNOR NF Service / ISO 18295 certification for customer relations.

Let's talk about your goals

A free first conversation to understand your goals, with no commitment.